Now these guys have it. The big thing about all the new Macs is how little the change looks on the outside of the box.
Apple has so far transitioned half of it's product lines into a completely new chip architecture, and no one is batting an eye. In fact, people are clammoring, "Is that all ?"
They are pulling this off by only introducing minor external changes, and just adding a sprinkling of new features -- making it look like a small upgrade. These new boxes are anything but a small upgrade.
By the time they are done with this transition, they have paved the way to allow another revision of hardware fairly quickly, and can introduce new physical designs to increase demand. The whole key to this chip swap is to reassure everyone on how little has changed, and to not rock the boat just yet. Rock the boat later, when you don't have to explain to everyone how stable the product lines are.
Read more at www.tuaw.com/2006/03/01...
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