I see some rumors out there that I'd like to make a prediction on.
Variety is reporting that Fox and Apple are signing a deal to offer movie rentals on iTunes. Their reported price is $2-$5 per rental for a 24-hour period.
If that is all there is to the deal, then it seems destined to be lackluster. They should be aiming at the $1-per-day DVD rental market, and not the cable on-line rental market -- that's the real competition out there.
Play to win, Apple; play to win.
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