Apple changes the rules on video distribution

iTunes Video Store This is groundbreaking news. Oh yes, this has been talked about, but the deal has now been done. The biggest news from Apple yesterday was the distribution of television shows. This is the toe-in-the-water of digital video distribution over the network, and it is going to change the way everybody thinks about content. Music was an easy first step. The demand was there long before the content was available (at least commercially). Video is in same stage music was only a few years ago. Making individual episodes affordable for consumers to download is going to drive this market. This was the missing piece for many products -- and it's only the beginning. The technology has been there for some time, but a deal had not yet been brokered. The success of the iTunes Music Store gave the confidence to media outlets that this really can work, and their content is safe. This is an exciting time.