Wednesday, November 02, 2005
Business Development
In continuing my theme with contrasting various sources, I couldn't help but draw inspiration from my wife and I's trip to California last weekend. We took a tour of the Korbel Champagne Cellars near Sonoma, and the history goes back to the Korbel Brothers starting out making cigar boxes. That was the reason they bought that land -- for the lumber. As it turns out, there wasn't that many trees left, and they needed to find a use for that land. They started farming many different crops, including tobacco, apples, pears, and finally grapes. At each point, they readjusted their plans and kept trudging on. They are now one of the premier brands of champagne worldwide.
Can you imagine starting a business as a cigar-maker and changing that into a Champagne maker? The perseverance that would take is just amazing.
As we were wondering around the winery after the tour, I couldn't help but connect that to Paul Graham's speech at OSCON (see Channels), where he talked about new companies and how they often have to change direction by asking the right questions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment